My research explores the influence of artificial intelligence (AI) technologies on consumers' perceptions, attitudes, and behaviors within advertising and marketing contexts. Specifically, I examine the effects of AI chatbot advertising, personalized advertising, and AI-driven influencer marketing. In addition to these areas, I investigate the role of AI in promoting social good. My research focuses on how AI technologies can encourage prosocial behaviors across diverse domains, such as eco-friendly consumption, health promotion, and addressing cybercrime.
