Greener than Others? Exploring Generational Differences in Green Purchase Intent Journal Article uri icon

Overview

abstract

  • This study explored the generation gap in American consumers’ green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nationally representative sample of adults in the United States ( N = 19,450), the survey results revealed that the American consumer’s green norms and beliefs varied by generation. A series of multiple regression analyses showed that each generation had similar but idiosyncratic beliefs in purchasing products from green companies. Theoretical and practical implications are discussed.

publication date

  • May 1, 2022

has restriction

  • closed

Date in CU Experts

  • January 25, 2025 3:43 AM

Full Author List

  • Ham C-D; Chung UC; Kim WJ; Lee SY; Oh S-H

author count

  • 5

Other Profiles

International Standard Serial Number (ISSN)

  • 1470-7853

Electronic International Standard Serial Number (EISSN)

  • 2515-2173

Additional Document Info

start page

  • 376

end page

  • 396

volume

  • 64

issue

  • 3