Publications in VIVO

Co-author Network

Lee, Sangwook

Assistant Professor

Positions

Assistant Professor, Advertising, Public Relations and Media Design

Publications

selected publications

conference proceeding
- Is Your Prompt Detailed Enough? Exploring the Effects of Prompt Coaching on Users' Perceptions, Engagement, and Trust in Text-to-Image Generative AI Tools 2024
journal article
- From Live Streamer to Influencer: Credibility Effects of Authority, Interactivity, and Sponsorship. Media Psychology. 2024
- Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness. Journal of Interactive Advertising. 1-21. 2024
- Electronic Farewells in the Digital Age Partisan Opinions and Discussion Manner on Facebook Upend Social Media Relationships. Journal of Media Psychology. 2024
- Interpassivity instead of interactivity? The uses and gratifications of automated features. Behaviour and Information Technology. 717-735. 2024
- Adopting Voice Assistants in Online Shopping: Examining the Role of Social Presence, Performance Risk, and Machine Heuristic. International Journal of Human-Computer Interaction. 2978-2992. 2023

Background

education and training

Ph.D., Pennsylvania State University 2024
M.A., University of Texas at Austin 2020