How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy Journal Article uri icon

Overview

publication date

  • July 28, 2025

Date in CU Experts

  • October 2, 2025 10:42 AM

Full Author List

  • Jeon YA; Ryoo Y; Lee S; Yoon HJ

author count

  • 4

citation count

  • 0

Other Profiles

International Standard Serial Number (ISSN)

  • 0021-8499

Electronic International Standard Serial Number (EISSN)

  • 1740-1909