Investigating the effects of a physician’s race and gender on user engagement with and perceived credibility of COVID-19 vaccine news Journal Article uri icon

Overview

abstract

  • A quasi-experiment (N = 676) manipulated the gender and race of physician sources in news about COVID-19 vaccinations. Results suggest no differences in perceived credibility across genders, but news featuring an African American or Latinx physician predicted higher reader engagement than news featuring a White physician. These findings address the effects of a source’s gender or race in health news and lend support for equal representation of women and racial minorities as expert sources.

publication date

  • December 3, 2024

has restriction

  • closed

Date in CU Experts

  • January 10, 2025 1:43 AM

Full Author List

  • Mulupi DK; Wong FHC; Yaros RA

author count

  • 3

Other Profiles

International Standard Serial Number (ISSN)

  • 0739-5329

Electronic International Standard Serial Number (EISSN)

  • 2376-4791