The past, present, and future of measurement and methods in marketing analysis Journal Article uri icon

Overview

publication date

  • September 1, 2020

has restriction

  • closed

Date in CU Experts

  • June 27, 2020 12:58 PM

Full Author List

  • Ding Y; DeSarbo WS; Hanssens DM; Jedidi K; Lynch JG; Lehmann DR

author count

  • 6

citation count

  • 24

Other Profiles

International Standard Serial Number (ISSN)

  • 0923-0645

Electronic International Standard Serial Number (EISSN)

  • 1573-059X

Additional Document Info

start page

  • 175

end page

  • 186

volume

  • 31

issue

  • 2-3