I explore how the K-pop economy is sustained through strategic displays of music and performances, discourses, human interactions, and emotions across various social media platforms. Employing ethnographic methods and media analysis, my research interrogates how K-pop has become one of South Korea’s major exports in the era of fast-paced media consumption through co-creative labor among the actors in both the industry and fandom.
keywords
Ethnomusicology, Popular Music, Fandom Studies, Korean Music, Feminism
