My research investigates how people evaluate the morality of voluntary market exchanges. Currently, the marketing discipline and social sciences lack an integrative descriptive understanding of lay conceptions of “morality in the marketplace.” My work has begun to establish this foundation: I examine how consumers’ moral psychology and subjective normative standards shape the way they perceive and interact with the marketplace. Within this unifying framework, my individual research projects can be roughly organized into four substreams: 1) Lay economic reasoning about market dynamics and outcomes, 2) The perceived causes and consequences of inequality, 3) The psychology of marketplace moralization, and 4) Consumer signaling, self-expressive consumption, and perceptions of authenticity.
keywords
Perceptions of Market Fairness, Morality and Welfare, Moral Psychology, Political Psychology, Economic Psychology, Signaling and Symbolic Consumption, Consumer Well-Being and Utility from Experience, Judgment and Decision Making
