Rico’s research interests are in the development and application of big data methods in marketing with a focus on Bayesian hierarchical models, target marketing, loyalty programs, market segmentation, distributed Markov chain Monte Carlo methods, nonparametric methods, structural econometrics, and scientific visualization.
keywords
Big data methods, Bayesian hierarchical models, target marketing, loyalty programs, market segmentation, distributed Markov chain Monte Carlo methods, nonparametric methods, structural econometrics, scientific visualization
