Towards a conceptual framework for understanding the experiential and perceptual effects of augmented reality advertising Journal Article

Overview

CU Boulder Authors

Wang, Yanyun Mia

publication date

July 1, 2025

Date in CU Experts

April 21, 2025 4:56 AM

Full Author List

Tian S; Wang Y

author count

2

citation count

0

published in

Computers in Human Behavior Journal

Other Profiles

International Standard Serial Number (ISSN)

0747-5632

Electronic International Standard Serial Number (EISSN)

1873-7692

Digital Object Identifier (DOI)

https://doi.org/10.1016/j.chb.2025.108656

Additional Document Info

volume

168

number

ARTN 108656