Nexus between Brand Love, Loyalty, Affective Commitment and Positive Word of Mouth: In the Context of Social Identity Theory Journal Article uri icon

Overview

publication date

  • February 1, 2023

Date in CU Experts

  • April 21, 2025 4:30 AM

Full Author List

  • Wang X; Omar NAB

author count

  • 2

citation count

  • 6

Other Profiles

Electronic International Standard Serial Number (EISSN)

  • 2071-1050

Additional Document Info

volume

  • 15

issue

  • 4

number

  • ARTN 3813