Nonprototypical Product? Nonprototypical Product? Journal Article

Overview

CU Boulder Authors

• He, Chuan

publication date

• May 1, 2025

has restriction

• closed

Date in CU Experts

• December 11, 2024 9:58 AM

Full Author List

• Amaldoss W; He C

author count

• 2

citation count

• 0

published in

• Marketing Science  Journal

Other Profiles

International Standard Serial Number (ISSN)

• 0732-2399

Electronic International Standard Serial Number (EISSN)

• 1526-548X

Digital Object Identifier (DOI)

• https://doi.org/10.1287/mksc.2024.1074