Aha over Haha: Brands benefit more from being clever than from being funny Journal Article uri icon

Overview

publication date

  • January 1, 2023

has restriction

  • closed

Date in CU Experts

  • December 4, 2024 1:19 AM

Full Author List

  • Howe HS; Zhou L; Dias RS; Fitzsimons GJ

author count

  • 4

citation count

  • 8

Other Profiles

International Standard Serial Number (ISSN)

  • 1057-7408

Electronic International Standard Serial Number (EISSN)

  • 1532-7663

Additional Document Info

start page

  • 107

end page

  • 114

volume

  • 33

issue

  • 1