Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk Journal Article uri icon

Overview

publication date

  • December 1, 2024

has restriction

  • closed

Date in CU Experts

  • June 19, 2024 10:07 AM

Full Author List

  • Light N; Fernbach PM

author count

  • 2

citation count

  • 1

Other Profiles

International Standard Serial Number (ISSN)

  • 0022-2437

Electronic International Standard Serial Number (EISSN)

  • 1547-7193

Additional Document Info

start page

  • 1152

end page

  • 1170

volume

  • 61

issue

  • 6