publication venue for
- That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising 2024
- The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns 2024
- Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals 2021
- eWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter 2019
- Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes 2019
- Soft drink advertising and consumption in the United States 1984-2007 2009
- What's changed? Does beer advertising affect consumption in the United States? 2006