Publications in VIVO

Co-author Network

Iyer, Pooja

Assistant Professor

Positions

Assistant Professor, Advertising, Public Relations and Media Design

Publications

selected publications

journal article
- Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners. Journal of Business Research. 2024

Background

education and training

Ph.D., University of Texas at Austin 2024
M.A., Syracuse University Central office 2010
B.S., University of Madras 2007

Other Profiles

Google Scholar

https://scholar.google.com/citations?user=AEA-O0AAAAAJ&hl=en

ResearchGate

https://www.researchgate.net/profile/Pooja_Iyer6