I study inconsistencies and biases in consumer decisions, in the context of digital marketing, competition, consumption experience, and risky decisions.
keywords
Judgment and Decision Making, Digital Marketing
Teaching
courses taught
MKTG 3350 - Marketing Research and Analytics
Primary Instructor
-
Fall 2024
Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. .
