APRD 3002 - Communication and Media Planning
Primary Instructor
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Fall 2022 / Spring 2023
Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
APRD 3010 - Consumer Insights
Primary Instructor
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Fall 2023 / Fall 2024
Students will learn how to leverage insights for the purposes of creative strategy and creative brief writing.
APRD 3105 - Public Relations Strategy and Implementation
Primary Instructor
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Spring 2024
Exposes students to concepts in strategic planning and implementation of public relations efforts. Students will come to understand the organization's internal and external communications and identify potential crises in the development of public relations strategy. This class provides an overview of the public relations process and its application to the development of strategy. Students will also understand implementation and evaluation of strategy.
APRD 4000 - Event Planning and Management
Primary Instructor
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Fall 2020 / Fall 2021 / Fall 2024
Introduces students to the planning and management of experiential events. Specifically, the course will locate experiential and event planning within the broader context of organizational strategy and will introduce students to project management through proposal development, scheduling, budgeting, and evaluation components that underlie successful event production.
APRD 4403 - Strategic Communication Campaigns
Primary Instructor
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Spring 2020 / Spring 2021
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
APRD 4405 - Strategic Communication Capstone
Primary Instructor
-
Spring 2022 / Spring 2023 / Summer 2023 / Fall 2023 / Spring 2024 / Fall 2024
Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
