Studies the elements of the business firm's fundamental problem---how to maximize profits. Develops for each element managerial theory based upon introductory and intermediate-level microeconomics. Analyzes various applications and misapplications of relevant concept, primarily through case studies. Differential calculus and statistics are used throughout the course. Students can take MBAC 6010 or take MBAC 6011 plus MBAC 6012. Credit can not be given for all.